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Consumer Packaged Goods (CPG) and Distribution
We at FASTCURVE understands that with the rising trend of digitization, consumers and businesses expect every interaction to be shoppable on web, social, mobiles, in product or store. It’s becoming pivotal for CPG industries to innovate outside the traditional B2B model to differentiate their brand and meet consumer expectation. CPG industry calls for a great need of (D2C) direct-to-consumer model to provide seamless access to consumer data and building a robust foundation in modern technologies to gather insights.

PLM (Product Lifecycle Management) systems are gaining attention among CPG firms, also compliance and risk management. Better use of technology systems as well as IOT - Internet of Things could transform the industry.

Consumer Packaged Goods applications market size is expected to reach $14.3 billion by 2023, compared with $13.2 billion in 2018 at a compound annual growth rate of 1.7%.

CPG software helps industries, manufacturers and distributors to plan, monitor, manage store operations and distributions. This helps in solving challenges from packaging options, demographic studies, rising competition for retail shelf space, production procedures, production line optimization, seasonal forecasts, and distribution management procedures.

CPG software's provide robust support for both manufacturing and B2C and B2B distribution channels. It includes,

  1. Management of complex production operations and order fulfillment procedures.
  2. Optimization of in-store sales and boost business productivity and eventually profit.
  3. Support to properly plan retail execution procedures for optimized marketing and effective sales.
  4. Efficient integration with other retail execution software solutions, such as trade promotion management software and Retail POS software.
  5. Monitor, analyzes and identify, the performance of stores and field retail activities.

How we can be enabler?

FASTCURVE’s Consumer Goods Packaged model helps you to build great brands by connecting and interacting in a more generic way with every customer. We not only help accelerate growth in existing portfolios but also build capabilities to drive customer engagement & interest. Helping you to reduce 80% manual steps via automated processes we stimulate your business to gain a profitable improvement in performance. We do so by coordinating modern technologies with our expert professionals to bring about a digital transformation, value chain optimization, multiple channel commerce, advanced analytics to reach customer satisfaction.

The need D2C in CPG

Before making a big purchase, 81% of buyers default to online searches
75% of C-suite Executive believes that staying away from technological advancement utilization may risk them going out of the business completely.
Winning CPG players reported that their annual sales grew three times faster after switching direct-to-customer.
As per studies, the online research rate among buyers of cereal is 45%, for soap is 55% and cosmetics is 65%, which shows how critical is D2C.

Delivering excellence across value chain

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